20+ years shaping digital experience
Creating meaningful digital experiences through human-centered design and strategic thinking — for Fortune 500 companies, startups, and everything in between.
Over a decade transforming complex business challenges into intuitive digital experiences across healthcare, finance, fitness, and enterprise technology.
Led end-to-end UX redesign of a Mapbox-powered cannabis product locator — eliminating friction that drove high customer service inquiries and abandoned purchases.
Principal UX Designer — end-to-end design over ~2 months, collaborating with PMs, engineers, and stakeholders.
Stakeholder interviews · usability testing · journey mapping · iterative prototyping and validation with Mapbox integration.
Unified digital brand experiences across multiple platforms, embedding WCAG accessibility standards and reducing design inconsistencies causing technical debt.
Senior UX Lead — guided UX vision over two years across client teams, brand strategists, and engineering.
Established UX principles · built scalable Figma design system · embedded WCAG into team workflows · led accessibility training.
Redesigned the mobile app and connected equipment UIs — unifying fragmented experiences and standardizing Figma as the team's collaboration tool.
Senior UX Designer — led redesign over one year in an agile environment with PMs, engineers, writers, and researchers.
Audited existing flows · redesigned key workflows · standardized Figma · ran A/B tests and usability studies with product analysts.
Rapidly scaled Pfizer's COVID-19 call center software using SLDS — delivering streamlined workflows under crisis conditions at startup speed.
Senior UX Designer — led design over ~6 months in a fast-paced startup environment under COVID-19 crisis constraints.
Stakeholder workshops · SLDS wireframes and high-fidelity prototypes · tight engineering collaboration for rapid implementation.
Designed a centralized portal to unify brand asset management across 50+ global markets — with automated consistency checks and culturally relevant UX.
Lead UX Designer — guided a multi-disciplinary team with brand strategists, developers, and regional stakeholders over two years.
User research across global teams · workflow mapping · portal design · cross-market prototype testing · post-launch analytics refinement.
Led UX strategy for a large-scale e-commerce platform overhaul — simplifying checkout flows and improving mobile responsiveness to combat high cart abandonment.
Lead UX Strategist — 12-month engagement with PMs, developers, and analysts on a cross-functional team.
User behavior analysis · stakeholder workshops · usability testing · checkout redesign · post-launch behavioral analysis.
A curated collection of design deliverables, wireframes, prototypes, and case artifacts spanning 20+ years of practice.
Browse the complete collection of past projects — including process documentation, hi-fi prototypes, design systems, and final deliverables.
A principal-level skillset spanning research, systems, and strategy — grounded in a decade of cross-industry practice.
Stakeholder interviews, usability testing, journey mapping, and behavioral analytics. Every design decision starts with understanding real user needs.
Scalable, component-driven Figma systems with WCAG compliance embedded from day one — improving team velocity and reducing post-launch defects.
Bridging design, engineering, and business goals. Mentoring design teams, establishing principles, and advocating for user-centered thinking at the organizational level.
High-fidelity Figma prototypes, iterative validation loops, and close collaboration with engineering to ensure what gets built matches what was designed.
Native app flows, responsive web, and connected hardware UIs — with a focus on consistent experience across every surface.
Simplifying high-stakes, workflow-heavy interfaces in healthcare, finance, and SaaS — where clarity and speed directly impact business outcomes.
With over 20 years in UX design, I've led initiatives for Fortune 500 companies and innovative startups — always focused on creating solutions that delight users and drive business success.
I believe great design happens at the intersection of user needs, business goals, and technical feasibility. My process combines rigorous research with creative problem-solving.
Always interested in new opportunities, design challenges, and connecting with fellow design thinkers.